Advertisement Consent
For signage that needs consent. The council may only consider two things: amenity and public safety. Nothing else is relevant, and the document does not stray.
When
When your council will require it
- Illuminated signage
- Signage above the size or position limits for deemed consent
- Advertisements in a conservation area or on a listed building
Contents
What is in it
- 01The advertisement, its dimensions, materials and illumination
- 02The amenity case: the character of the building and the area
- 03The public safety case: highway safety and visibility
- 04The period of consent sought
Authority
What makes it necessary
The Town and Country Planning (Control of Advertisements) (England) Regulations 2007. Amenity and public safety are the only considerations, by regulation.
Price
What it costs
This document is not priced on its own. It is part of the fixed fee for the application it supports, and a case producing three documents costs the same as a case producing one. On a householder application that fee is £499, with your council’s statutory fee passed on separately at cost.
A shorter research draft of this document is also available for credits, for your own use. It is clearly marked on every page as not for submission, and it carries nobody’s signature.
Questions
Questions
How much is the council fee for an advertisement?
£174 for signs on your own premises and advance directional signs. £610 for other advertisements.
Start here
Does your site need a advertisement consent?
Draw a boundary and the appraisal tells you which documents your route and your constraints require, before you commit to anything.