Document
Advertisement Consent
For signage that needs consent. The council may only consider two things: amenity and public safety. Nothing else is relevant, and the document does not stray.
- The tier this usually sits in
- HouseholderThe tier this usually sits in
- Wren, for a case at that tier
- £499Wren, for a case at that tier
- Specimen you can read in full
- PublishedSpecimen you can read in full
- Sections inside it
- 4Sections inside it

What is inside
Section by section.
- 01The advertisement, its dimensions, materials and illumination
- 02The amenity case: the character of the building and the area
- 03The public safety case: highway safety and visibility
- 04The period of consent sought
When it is required
Why a council asks for this.
The Town and Country Planning (Control of Advertisements) (England) Regulations 2007. Amenity and public safety are the only considerations, by regulation.
| Required when |
|---|
| Illuminated signage |
| Signage above the size or position limits for deemed consent |
| Advertisements in a conservation area or on a listed building |
Asked and answered
About the Advertisement Consent.
How much is the council fee for an advertisement?
Often alongside
Documents that usually travel with it.
The main written case for a planning application. It describes the site and the proposal, then argues the scheme against the policies your council will actually decide it under.
Identifies the heritage assets a scheme affects, explains what makes each of them significant, and assesses honestly what your proposal would do to that significance.
Proves that something you have built, or intend to build, is lawful and needs no planning permission. It is a certificate of fact, not a judgement of merit.
For development that is already permitted in principle, but where the council still gets a say on specific matters. Larger extensions and office-to-residential conversions are the common ones.
Find out whether your site needs one.
The appraisal names the route, lists the documents that route requires, and prices the set before you commit to anything.