Document

Advertisement Consent

For signage that needs consent. The council may only consider two things: amenity and public safety. Nothing else is relevant, and the document does not stray.

The tier this usually sits in
HouseholderThe tier this usually sits in
Wren, for a case at that tier
£499Wren, for a case at that tier
Specimen you can read in full
PublishedSpecimen you can read in full
Sections inside it
4Sections inside it
A page from the Advertisement Consent specimen.
Advertisement Consent. A page from the real specimen. Watermarked throughout, because a specimen must never be mistakable for a signed submission.

What is inside

Section by section.

  1. 01The advertisement, its dimensions, materials and illumination
  2. 02The amenity case: the character of the building and the area
  3. 03The public safety case: highway safety and visibility
  4. 04The period of consent sought

When it is required

Why a council asks for this.

The Town and Country Planning (Control of Advertisements) (England) Regulations 2007. Amenity and public safety are the only considerations, by regulation.

Who signs it

Required when
Illuminated signage
Signage above the size or position limits for deemed consent
Advertisements in a conservation area or on a listed building

Asked and answered

About the Advertisement Consent.

How much is the council fee for an advertisement?
£174 for signs on your own premises and advance directional signs. £610 for other advertisements.

Find out whether your site needs one.

The appraisal names the route, lists the documents that route requires, and prices the set before you commit to anything.

Draw your siteWhat a set costs